Cobra Puma Golf. Project Articulate
A two part spot pairing a CG hologram sequence with live golf course footage at golden hour.
A product story told two ways.
Cobra Puma Golf's "Project Articulate" needed to introduce new gear through a futuristic framing device, then prove it out on an actual course.
A hologram sequence, then real golf.
We built a CG sequence, a golfer in a virtual console summoning holographic renders of the shoe and glove, as the opening act, then cut to live action golf course footage at golden hour: walking the fairway, teeing off, a bunker shot, all intercut with close-up product detail.
The concept pays off on the course.
The hologram opener sets up a promise the live action half then keeps. Gear introduced in a virtual console, proven on a real fairway at golden hour, so Project Articulate reads as one throughline instead of two disconnected halves.
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