adidas. Diplo. Live Desert Set
A live DJ set in the desert, produced alongside a National Park Foundation partnership.
A DJ set in the middle of nowhere.
adidas Originals needed coverage of a live desert DJ set, tied to a National Park Foundation partnership, golden hour, on location, no studio in sight.
One location, shot for the feed.
We covered the set live, wide establishing shots of the desert location intercut with tight cutaways of hands on the mixer, sneakers in the dirt, and sunglasses catching the gear, cut vertical for social, closing on the National Park Foundation and adidas partnership marks.
Live coverage that still closes on the partnership.
The wide establishing shots and tight cutaways cut together as one continuous set rather than stitched together clips, vertical and feed ready, with the National Park Foundation and adidas marks landing the partnership at the close.
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