BlueChew. Creator Content at Scale
An ongoing creator content account. Shot, edited and delivered in house, with the top performers tested against each other on Meta.
Four hooks, tested for real.
BlueChew needed creator content on a continuous cadence, not one polished hero spot, but an ongoing volume of hook variants built to actually get tested against each other. MUUS runs that account in house, end to end.
The hook that won.
We produced four variants, different talent, different opening lines, different product tiers, and let Meta's own delivery data pick the winner rather than guessing which hook would land.
The numbers, not a guess.
Across the account, paid delivery reached 24.9M+ impressions in the last 90 days. Within that, one variant. “Send This To Him”. Pulled ahead of the others on both reach and click performance, per MUUS's own reported Meta ad data.
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The capabilities deck has every case study in full, stats, stills, and the films themselves.