adidas. World Cup 26. Kit Launch Content
Campaign film and live event photography built around adidas's World Cup 26 kit launch, produced to run across the brand's own channels.
A kit launch with a World Cup on the line.
adidas needed launch content for its World Cup 26 kit, not a studio reveal, but a live activation, on a timeline tied to a fixed global moment.
A launch party, shot as it happened.
We covered the kit launch live, a night event built around the reveal, with the crowd, the energy, and the kit itself all captured in the same run of coverage rather than staged separately.
The reveal, captured as it happened.
adidas got launch content built around a real event rather than a staged reveal, the crowd, the energy, and the kit itself, all from the same night of coverage, ready to run on the brand's own channels.
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