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Case Study
adidas. Adicolor
A lifestyle campaign film built around color as the product’s whole personality.
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The Brief
A color driven lifestyle story.
Adicolor called for a lifestyle campaign film built around the line's core idea, color as the product's whole personality.
The Work
Let the palette lead.
We shot and cut the film to keep color doing the storytelling, wardrobe, location, and grade all pulling in the same direction as the product itself.
The Result
A film that reads as one idea, not three departments.
Wardrobe, location, and grade never fight each other, so the color story stays legible in every frame and so Adicolor lands as a single, coherent statement rather than a spot with a palette bolted on.
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