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Case Study
Snackables. 1-Year Agency of Record
A standing creator and organic social retainer, not a campaign by campaign brief.
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The Brief
A full year, on retainer, in house.
Snackables put MUUS on as agency of record for a full year, creator content and organic social management, run in house rather than briefed out campaign by campaign.
The Work
Always on, not campaign by campaign.
The AOR model means a standing creator pipeline and organic social calendar instead of one-off drops, see the full brand roster and the work itself at snackables.studio.
The Result
What one campaign inside the retainer did.
The numbers below are ZBiotics', produced inside the same year long retainer: twelve months of organic social, 15+ pieces of content a month, no paid support behind it.
+203%
Engagement lift. ZBiotics
15K+
New IG followers. ZBiotics
15+
Pieces of content per month
28.8M
Organic reach in 12 months. ZBiotics
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