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Case Study
adidas. Super Bowl. Fernando Mendoza
Campaign photography and live game day coverage from the same crew, the same weekend.
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The Brief
Campaign stills and live coverage, same weekend.
adidas needed campaign photography built around Fernando Mendoza timed to Super Bowl weekend, plus coverage of the game day moment itself.
The Work
Two jobs, one crew.
We delivered the planned campaign photography. Product and athlete together. Alongside real time game day coverage, so adidas had both the polished campaign assets and the content caught as it happened, from the same weekend.
The Result
One weekend, two deliverables.
adidas walked away with the polished campaign photography and the real time game day coverage from the same crew, the same weekend. The planned assets and the story as it happened, delivered together.
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