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Case Study
OKAPA. Built to Move With You
A product film with nothing to physically shoot, built entirely in 3D.
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The Brief
A product film with nothing to physically shoot.
OKAPA's “Built to Move With You” campaign called for 3D and CGI product animation, building the product's movement entirely inside the render, not on a set.
The Work
Modeled, lit, and animated from scratch.
We modeled and animated the product in 3D and lit the render to match the same visual language as MUUS's live action work, so a CGI piece and a filmed campaign can sit side by side without one looking out of place.
The Result
A CGI film that doesn't read as CGI.
Modeled, lit, and animated to match the same visual language as MUUS's live action work, “Built to Move With You” sits next to a filmed campaign without announcing that nothing in it was ever shot.
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