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Case Study

GUESS. SS/2021 Eyewear

A hyper realistic eyewear campaign. Two days on practical sets, extended into a private jet and a boat trip through VFX.

Client
GUESS
Services
Campaign film, VFX & set extension
Format
SS/2021 eyewear campaign
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The Brief

Practical sets, built out with VFX.

GUESS came to us for an SS/2021 eyewear campaign, shot on real sets in two days, then extended into a private jet and a boat trip through set extension and CGI, for a look that reads as fully real.

The Work

Craft over concept.

We produced the film end to end. Direction, cinematography, and edit. With the private jet and boat extended in through VFX set extension and CGI, built to sit comfortably next to a fashion house’s own in house work.

Model in a leather look and aviator sunglasses on set for the GUESS fashion campaign film
The Result

A film built to hold its own.

Produced end to end. Direction, cinematography, and edit. With VFX set extension carrying the story from real sets into a private jet and a boat, for a hyper realistic, high energy film that sits comfortably next to GUESS’s own in house work.

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