JD Sports. Nike Product Film
A studio product film for a Nike sneaker, produced for JD Sports.
A shoe launch built for the retail feed.
JD Sports needed product content for a new Nike sneaker, the kind of film built to run on the retailer's own channels alongside the store takeover work we already produce for them.
Studio looks and product detail, cut together.
We shot lit studio lookbook footage. Talent posed against a color graded backdrop. Alongside macro product detail and fast spin transitions of the shoe itself, opening and closing on JD Sports' own branding.
A launch film that runs like the rest of their content.
Studio looks, macro detail, and spin transitions cut into one film that opens and closes on JD Sports' own branding. Built to sit next to the store takeover work already running across their channels, not stand apart from it.
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